Insights

Welcome to our "Insight" page, where we share the results of our research. Here, we've gathered valuable information about the real estate agent community, helping us understand their needs and interests better. Through meticulous analysis and strategic frameworks, we've illuminated the intricate web of relationships and interests that define this dynamic group. Explore our value evolution line charts, tracing the path of altruism over time, and delve into our power interest table, a comprehensive snapshot of stakeholder dynamics categorized into Latent, Promoters, Monitor, and Keep Informed. As you navigate through our models and frameworks, you'll gain invaluable insights into the nuanced complexities of designing for our people group and the ecosystem that surrounds them.

Frameworks

Values: Cross analysis relating motivations: who is more motivated by personal gain, who is more focused on their community, who is very family oriented and who is more concerned with their stability first and foremost.

Education: Relates agents who learned on the job and from mentors as a majority of their real estate education versus agents who are more well read and can fall back on their education from college or certificates.

Personality: Agents who rely more on their team and are more comfortable interacting with backup and are more open about their experiences related to agents who are comfortable one-on-one and more open.

Commitment: Cross analysis for financial expenditure for marketing and time spent developing a relationship with their clients.

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Value evolution:

Altruism over time for our interviewed agents showing which ones developed from the beginning of their career until now and became more altruistic, more concerned with their community or family.

Stakeholder statements:

Our solution will have to allow the agents to be able to better understand the values of their clients, or allow the clients to better express their values.

Agents and clients both should have better access to education and certificates to shorten house hunting and provide better value.

Marketing should be made more available or be more attractive to home-buyers

Design goals:

We endeavor to assist real-estate agents, home-buyers and sellers, and their families as much as possible while increasing the time they get to spend with family and increase stability and reduce stress.
Evidence: Josh has had to spend holidays and birthdays away from family and Maria has had to work very hard in order to spend time with her family, a very strong motivator for her. Josh and Gloria expressed a shift in their approach once they were on financially better footing where they became more altruistic when they didn’t have to worry about the sale as much.